STEVEN
SHOEMAKER

People Analytics @ Deel. Founded Peoplesets. Decorated intelligence analyst turned data storyteller.

Two-time Air Medal recipient

LocationNewcastle Upon Tyne, UK

NOW

Senior Manager, People Insights

Deel

2024 - Present

Founder

Peoplesets

2024 - Present

Narrative-driven organizational datasets used by analytics teams, HR tech companies, and universities.

SELECTED
WORK

Director, Creative Insights

January Digital

2023 - 2024

Led insights strategy translating campaign data into recommendations across agency clients.

Strategic Consultant

eqtble

2022 - 2023

Insights Lead, People Strategy

WeWork

2016 - 2021

Built analytics from the ground up through hypergrowth, progressing from community team to People Analytics leadership over five years.

People Strategy & Analytics

The Trade Desk

2021 - 2022

Intelligence Specialist

US Navy Reserve, USSOCOM

2011 - 2018

Two Air Medals for excellence in intelligence delivery. Afghanistan, Somalia.

Recognition

Speaking & Awards

2020 - 2024

Top-rated session, Gartner HR Symposium 2024 (4.8/5). Tableau Featured Author, 2020.